Resources Library by ANA

Measuring brand equity of radio stations in order to predict future listening behaviour

Taylor Nelson Sofres has an in-house tool, the 'Conversion Model', which allows prediction of the evolution of radio audience in the case of future competition. Applied in Belgium to the Dutch radio market for the benefit of the 'VRT' group, the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Daniël Poesmans, Dominique Vancraeynest

Company: KANTAR TNS Malaysia

June 16, 2003

Media under threat?

One difficulty in accurately predicting the media future through research is that most studies are conducted on the general population. It is well known that older generations are less willing to accept change and are least affected by it. We can...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Author: Sheila Byfield

Company: MindShare

June 14, 2002

Redefining qualitative research

This paper defines the character of qualitative research and investigates the potential lack of objectivity. Reasons, why different researchers arrive at different results, are identified: one major reason is the existence of different qualitative...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Wulf Schlund, Dirk Frank

Company: ISM GLOBAL DYNAMICS GmbH

October 28, 2001

Measurement of brand effectiveness of online advertising

How people find a company or product brand on the Internet is a major question if one intends to use the Internet to build brand awareness, perception and loyalty. In order to find an answer to this question, a study was conducted among a large...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001

Author: Liesbeth Hop

June 1, 2001

Dimension of cyberculture in Brazil

This paper illustrates the effects of Internet usage on attitudinal and behavioral aspects and describes different ways in which users’ mode of relationship with the Internet can be profiled and classified for segmentation and analysis purposes...

Catalogue: Latin America 2001

Author: Fabián Echegaray

Company: Market Analysis

May 1, 2001

Understanding the prescribing decision

Traditionally, in trying to understand the determinants of the prescribing decision, pharmaceutical market researchers have focused almost exclusively on the attributes of their drugs as the drivers of the product choice. But we know that physicians...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Author: David A. Luery

Company: KANTAR TNS Malaysia

April 1, 2001

Modern Asian everyday lives

Advancing technology, global competition, fragmented and demanding markets, the internet, and the growing power of consumers are major forces, placing intense pressures upon local and global management to understand and better meet the needs of...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Peter Cooper, Jocelyn Pinijarom, Siamack Salari

Company: QRi Consulting Ltd.

November 1, 2000

Woo me, woo my family... Marry me, marry my family

The Middle East epitomises collective behaviour. This is beautifullycaptured in a traditional saying 'it takes a village to raise a child'. This isincreasingly true of Saudi Arabia, one of the most populous countries inthe Middle East. While most...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Author: Suma Ravi

Company: Nielsen

November 1, 2000

No matches found

Focusing on the consumer, the authors of this paper have developed a framework suggesting how use of the internet with its overtones of levity, privacy, and spontaneity – can affect, and be affected by, personality and mood. The issues examined...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Andy Dexter, David Smith, Joseph Brown

Company: DVL Smith Ltd

September 1, 2000